Afrobeat singer, David Adeleke popularly known as Davido has unveils his fashion line in collaboration with Puma, a prominent sportswear brand.
The award-winning musician announced the introduction of his sport style collection, which includes tracksuits, t-shirts, shorts, and hats, on his Instagram account.
As seen in the carefully picked styles featured in a promotional film posted by Davido, the fashion line collection features a vibrant blend of patterns and colors that pay respect to Nigerian culture.
In the commercial when he talked about how he got the interest, one of the Puma designs on O.B.O contained his famous motto “we rise by lifting others.”
He wrote:
“It’s with a huge sigh of relief that I can finally say the words “MY NEW LINE WITH @PUMA IS OFFICIALLY OUT NOW”!
For all of you who have been rockin’ with me you know how much this means to me. How much it means to us.
I hope you enjoy the clothes and I can’t wait to see you all showin’ out in the new drip. Hit the link to pre-order ! 🇳🇬,”
See video below;