Kendrick Lamar drops official visuals for “i.” Well, your Tuesday just got more interesting. Kendrick Lamar’s decided to tap this afternoon as the drop time for his official music video for “i,” the first single from his forthcoming follow-up to good kid, m.A.A.d city.
Befitting the song’s upbeat, feel-good vibe, the video features Kendrick and a crowd of colorfully-dressed people dancing in the streets. Along with a new, instrumental intro that sounds suspiciously like a Flying Lotus composition, the video also concludes similarly to Flying Lotus and Kendrick’s recent visuals for “Never Catch Me,” with Kendrick hanging his head outside of a moving car, just like the young protagonist of that video. Directed By Alexandre Moors and The Little Homies. He is set to perform on Saturday Night Live on November 15th. New album coming soon.
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