“The model didn’t match our storyboard” – Video director replies model who said artist rejected her over skin colour

The video director who was accused of discriminating base on skin color by a model has come out to say his side of the story.

Remember how a young model named Ewa came to her Twitter to express her displeasure after being rejected from a music shoot due to her dark skin?
The model claims that the artist chose her for the session. However, while on site, the artist altered his mind, claiming she couldn’t shoot because he wanted a light-skinned girl.

In response to the accusation, the video director has disclosed that the model wasn’t rejected because of her skin colour but because she did not match the storyboard and vision of the video shoot.

According to the video director, he checked all the portfolios of the models for the shoot before he selected them but realized that Ewa, the model who called them out did not fit the vision for the video shoot hence had to drop her and look for a new model.

He however debunked the allegations that the model was rejected due to her skin colour.

He tweeted, “This is such a heartbreaking and false narrative. As a video director, I carefully selected models for this shoot (through an agency) based on their online portfolio and pictures but the reality was starkly different. The model didn’t match the vision or the storyboard.

so I had to make the difficult decision to request another model. This had nothing to do with skin color, as I value diversity and inclusivity. I even took out time to speak to her and compensated her for her time. It’s disheartening to see this narrative being twisted into an issue of skin color. Let’s focus on celebrating talent, professionalism, and the power of visual storytelling.”

See post below;

so I had to make the difficult decision to request another model. This had nothing to do with skin color, as I value diversity and inclusivity. I even took out time to speak to her and compensated her for her time. It's disheartening to see this narrative being twisted into an…

— Bushboy (@bushboymarc) May 31, 2023