The well-known football player and collector of fine watches, Cristiano Ronaldo, has made a sizeable investment in the online store Chrono24.
Ronaldo has acquired an undisclosed stake in the business, becoming a shareholder, the company revealed on Tuesday, July 11.
The 38-year-old former Real Madrid and Manchester United player posed with Tim Stracke, co-chief executive and founder of Chrono24, in a photo posted on Instagram.
The news sparked great excitement among watch enthusiasts all over the world, as Ronaldo’s love of timepieces and his business savvy combine to take both to new heights.
Chrono24, established in 2003, prides itself on featuring an extensive selection of over 530,000 watches sourced from more than 3,000 dealers. This online marketplace has attracted several notable shareholders, including Aglae Ventures (the family investment company of Bernard Arnault), General Atlantic, Insight Partners, and Sprints Capital.
Ronaldo’s investment in Chrono24 comes as no surprise given his well-known affinity for luxury watches.
The football superstar, currently playing for Saudi Arabian side Al-Nassr under a staggering £175 million per year contract, has amassed a personal collection of timepieces worth approximately £5 million.
From the exquisite £1.6 million Franck Muller and Van Cleef & Arpels watch adorned with 474 white diamonds to the unique Hublot ‘Masterpiece’ valued at a minimum of £800,000, Ronaldo’s taste in watches exemplifies opulence.