Almost 1,000 hairstylists and leading hair product merchants swamped the prestigious Banquet Event Centre, Lateef Jakande Road, Ikeja, Lagos on Tuesday, 14th October, 2014. They came to usher into Nigeria’s hair beauty market an internationally known range of hair products named Bliss Hair.
Taking turns on the red carpet for photographs with colleagues and executives of the multinational hair company, the guests flocked in from diverse areas of Lagos. And shortly after, the product launch began with the introduction of guests by two female emcees, Habibat Jinad, an actress-cum-TV show presenter and Abiola Mise-Majashan, an ex-banker now event management specialist.
The Trade Fair Complex Branch Manager, Bliss Hair, Mrs. Clara Ofoegbu, introduced the Bliss hair brand as a range of human hair weaving, virgin hair and lace closure already popular in the global hair market especially in China, France, South Africa, Ivory Coast, Ghana, Togo and Benin Republic.
Taking turns on the red carpet for photographs with colleagues and executives of the multinational hair company, the guests flocked in from diverse areas of Lagos. And shortly after, the product launch began with the introduction of guests by two female emcees, Habibat Jinad, an actress-cum-TV show presenter and Abiola Mise-Majashan, an ex-banker now event management specialist.
The Trade Fair Complex Branch Manager, Bliss Hair, Mrs. Clara Ofoegbu, introduced the Bliss hair brand as a range of human hair weaving, virgin hair and lace closure already popular in the global hair market especially in China, France, South Africa, Ivory Coast, Ghana, Togo and Benin Republic.
At the launch were top shots of the Lagos State Barbers, Hairdressers and Cosmetologists Association (LABHCA). Some of them volunteered to weave some Bliss hair products on hair beauty models and thereafter endorsed the Bliss range of hair products as suitable for the comfort, luxury and elegant looks of Nigerian ladies. One of the models Sandra Amadi observed that the Bliss Golden Virgin hair has very good texture which gave her comfort. Another model Ijeoma Joblyn said she likes the curl of the Bliss Unique Roll preferably to others of the type in the market.
Bliss thrilled her guests by splashing hundreds of thousand Naira cash prizes on winners of hair beauty contests among the models and customers separately. Bliss also gave out cash prizes to some customers who named all the various hair products in the new Bliss hair range. Funke Gina, a 300 level student of UNILAG who also is a hairstylist won two cash prizes for being an outstanding customer who wore Bliss hair to the event and also for being one of the winners of the hair beauty contest – customer category. Mercy Macaulay, a beauty model and career dancer won the cash prize in the dancing competition alongside three other hairstylists.
