iPhone XR, XS, XS Max: Meet Apple’s three new iPhones

Finally, we meet the new iPhones

The iPhone XS, iPhone XS Max and iPhone XR, Apple’s new iPhones for 2018, are officially here. While the iPhone XS and iPhone XS Max have virtually the same guts, just in two different sizes, the iPhone XR introduces a profound shift in Apple’s strategy by folding its “bargain” phone into the premium iPhone mix.

The next edition of the iPhone is here. Dubbed the iPhone XS (pronounced Ten-S), the new phone has major changes inside, including a faster processor and more storage.

Apple is also launching the iPhone XS Max, which features a huge 6.5-inch screen.

Both phones have dazzling displays and improved stereo sound thanks to beefed up speakers.

CEO Tim Cook said the phones are “by far the most advanced” phones ever created.

The also have a better battery. Apple says the iPhone XS battery will last 30 minutes longer than the X. The battery for the XS Max will last up to an hour and a half longer.

Apple’s surprise announcement:

New iPhone XR. It’s 6.1-inches with a bright LCD screen and comes in a variety of colors including, white, black, blue, coral and red. It’s missing a home button, and instead will be activated by swiping.

This is the first iPhone that’s more than $1,000

Prices for the new iPhone range from $749 to $1,099. (Apple’s iPhone X was $999)

On the bright side, an iPhone 7 is now $449, and an 8 is now $599.