Following the agreement reached by First Bank of
Nigeria Limited and International Commercial Bank
Financial Group Holdings Ag (ICBFGH) for the
acquisition of a 100% equity interest in ICB GHANA,
First Bank today announced the launch of FBN Bank
Ghana.
As a result of this acquisition, First Bank consolidates
it’s position as the largest corporate and retail
banking financial institution in sub-Saharan Africa
(excluding South Africa).
Speaking at the launch in Ghana, Group MD/CEO of
First Bank, Bisi Onasanya, said: ‘The acquisition of
ICBGFH assets in Ghana fulfills the first stage of our
ambitions to steadily build a broader and more
diverse footprint across Africa. We are committed to
developing a multi-local business model that
broadens our geographic revenue base while
providing enhanced service delivery to our new
customers and equity participation to local investors.’
Commenting further on the launch, CEO, FBN Bank
Ghana Mr. Seyi Oyefeso said ‘Having built value for
Nigeria over the last 120 years, FBNBank is poised to
do even more in the Ghanaian financial markets.
FBNBank provides customers with a collection of
banking solutions that make their financial lives less
cumbersome and stressful. Also, FBNBank has a
history of leading the market with banking solutions
that set the pace for other players in the financial
landscape. The orientation of FBNBank towards co-
creation means it is constantly listening and inputting
feedback received from customers in development of
products and services that are relevant’, Seyi added.
Also speaking, the Head, Marketing and Corporate
Communications, Folake Ani-Mumuney enthused:
‘Our brand is at the heart of the holistic experience
we seek to deliver to our stakeholders, an essential
part of retaining patronage and the competitive edge
that keeps us at the coveted position of market
leader. Launching the FBNBank Ghana is a major
milestone in a wider strategic plan to expand our
African footprints and as part of the drive to ensure
that the group is more efficient and effective in
delivering on the needs of its customers as reflected
in our value proposition of placing the highest
priority on the needs of our customers.’ As embodied
by the new pay-off line, ‘You First.’