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Reports claim Kendrick Lamar is the newest member of the Reebok Classics family. The two released a new ad campaign, which follows Kendrick through his hometown of Compton, California.
According to reports, Kendrick will be featured in future ad campaigns to help celebrate the 25th anniversary of the Ventilator Shoe.
“Look for Kendrick to be featured in future campaigns to help celebrate the 25th anniversary of the Ventilator shoe. His capsule collection, which will include limited-edition Ventilator styles, is scheduled to launch in June of 2015.”